Digital Marketing · Lifestyle D2C · Mumbai
Account structure, creative iteration, and clear kill/scale rules — so ROAS stops swinging with every algorithm mood swing.
ROAS (after)
3.8×
ROAS (before)
1.2×
Timeline
6 weeks
Method
Structure + UGC
Budget lived inside ad-hoc boosts and duplicated campaigns. Audiences overlapped, creative fatigued fast, and nobody could say which angle was actually winning.
ROAS bounced between 0.8× and 1.4× with no documented hypotheses — each week restarted from gut feel instead of from data.
Creative production was expensive hero shoots only; there wasn’t a steady pipeline of hooks and formats to feed Meta’s learning phase properly.
We simplified account structure: clear prospecting vs remarketing, controlled audience overlap, and naming that made performance readable in Ads Manager.
We introduced a disciplined creative calendar — rapid iterations on hooks, offers, and UGC-style cuts — with explicit kill/scale rules after a minimum learning window.
We aligned landing and catalog integrity with the ads (price, promise, creative) so bounce rate wasn’t undoing decent CTR.
Results
ROAS moved from 1.2× to 3.8× within six weeks on comparable average daily spend — driven by structure and creative winners, not by blindly raising budget.
Spend became reallocatable: we could point to which angles and stacks deserved more instead of guessing.
The team gained a repeatable testing rhythm instead of one-off campaign panics before every sale.
ROAS 1.2× → 3.8× in 6 weeks via structure + creative testing calendar.
Tell us what you're selling and where you're stuck — we'll suggest a practical first step.